Production Time: 16h (including tire creation, pattern design, lighting/rendering, and design layout)
Project Details: Creation of an advertisement-style image using a tire model.
Tools Used: Blender, Photoshop, Illustrator
Benefits of Using 3D Models in Advertising
By using 3D models in advertising, it becomes easier to express textures through lighting and materials, and even elements that are difficult or overly time-consuming to achieve with 2D representation, such as visual realism and dynamic compositions, can be easily adjusted and refined.
Through these advantages, it becomes possible to convey a stronger impression of the product’s power and reliability.
The advantages of using procedural models
This banner was created using procedural models. As a result, it is possible to produce different product variations, enabling quick adaptation for various advertising posters and image banners.
Furthermore, for items within the same category, adjusting parameters such as the number of spokes or the shape of the grooves allows for highly precise and flexible expression, greatly enhancing the product’s overall persuasiveness.
